About #OpenUpOctober

#OpenUpOctober is a global mental health initiative that prompts people to open up about their mental-wellbeing & eliminate mental health stigma. 🌟


To eliminate mental health stigma! By Opening Up we can reach more people that deal with issues that affect their mental health. We want to let people know that it is okay to not be okay, that it is not easy to admit or to open up, but when you decide to open up, you know that there are people that are willing to listen and help.

October is Mental Health Month in Australia. The whole month is dedicated to mental health education, awareness and advocacy against social stigma.

10th October is also the World Mental Health Day which is recognised internationally.

Frequently Asked Questions

How do I use #OpenUpOctober on social media?

You can use the hashtag #OpenUpOctober every time you post on your personal pages on Facebook, Instagram, Twitter, LinkedIn, your website, your work-related platforms and anywhere on the internet!

I don’t feel ready to open up.

Opening up is not an easy thing to do. You don’t have to open up to show your support for a good cause, find different ways to support us by visiting the Get Involved! page. If you need help/support in your country/region, please visit the Help page or talk to someone you trust.

Can I use your logo on my post?

We have created a Social Media Awareness Kit filled with content that you can post on your social media accounts and webpages. You can you use our logo as long as it is used according to our Brand Guidelines and it is used in a respectful manner and promotes mental health awareness.

Is Open Up October a not-for-profit organisation?

Open Up October has just launched as an international initiative, not an organisation yet. If we get enough support, we can register as a not-for-profit organisation and we can support even more people that deal with mental health challenges.

My question is not here.

Send us a message.

We have resources to assist you get support in your region and also get you involved with our cause!